The Preston Guild City website is the culmination of work from partners across the city including the University of Central Lancashire, Business Improvement District, The Chase, Preston City Council and Lancashire County Council. The site showcases everything that Preston has offer to all audiences, so whether you are looking to invest, study, work, live, visit or simply find out What’s On, it can all be found on this site.
How the brand came to life
The Preston Guild city brand followed an extensive consultation process with key stakeholders. A common theme emerged to have a brand with a traditional edge, portrayed in a modern way. The lamb is well recognised as representative of Preston and can be seen in various places across the city including street furniture, railings and buildings. The colour blue is also recognised as the ‘Preston blue’.
The city brand is for use by partners, community groups and organisations, businesses and individuals. The brand can be displayed alongside an existing brand or on its own. The city brand is to be embraced by those who are proud to be in Preston, whether that is to live, work, study, invest or visit.
If you have any questions about this website please contact us at