Reach Out: Discovering your Local Business Network
by Matthew Pavil for Display Wizard
Advancements in transport and communication technology mean it is getting easier and easier to do business with a network spreading out across the UK and the rest of the world.
However it can make business relationships less tangible and meaningful, meaning it can be easy to be let down by suppliers and partners.
My own employer, Garstang-based large-format print supplier Display Wizard, recently reviewed their sales figures which highlighted that 90% of all business was generated in London, whilst a number of suppliers are based outside of the North West.
With the vast majority of our enquiries coming in online and with rapid-delivery couriers distributing products around the UK, the location of our own business has become fairly redundant – a double-edged sword in some respects as a company can find itself over-reliant on ever-fluctuating search engine results rather than more sustainable business generators such as word-of-mouth.
Whilst it is understandable that most of a company’s business should be centred the South East which of course boasts the largest concentration of people and wealth in the UK, it nevertheless doesn’t really reflect the geography of our business or the fact that actually a number of suppliers and customers are right here on the doorstep in the North West.
Therefore the team at Display Wizard decided to go on a ‘northern push’ – attending local business shows such as the Lancashire Business Expo in the Preston Guild Hall, North West Expo at Turf Moor in Burnley and some smaller networking meetings in and around Preston.
The result of these events was almost universally similar: surprise that we were so close; enthusiasm about potential partnerships (even from competitors!) and a general warmth and understanding which is impossible to get via e-mail or phone.
Some might call this look for a local network parochialism; however we would prefer to label it as a good old-fashioned business community whereby organisations with common interests collaborate and swap ideas to help each other
It is refreshing to see so many thriving local businesses, freelancers and talented entrepreneurs in the North West, perhaps all we need to do is find each other a little easier!
Display Wizard are large-format print specialists, supplying banner stands, pop up displays, outdoor displays and other exhibition stands to business and organisations all over the UK.
We also operate an exhibition stand hire service where we hire out a large gantry or modular system for national and international shows.
Get in touch with Display Wizard today to help boost your organisation’s profile at events and attract new business.