Piranha's Tips for Getting Your Business Online
by Zoe Whittaker for Piranha Advertising & Marketing Solutions Ltd.
Getting your business online is about much more than just creating a website! Email, copywriting and PPC are just a few examples of services that you will need to include in your marketing plan, if you want your business to be a success. Last year, an impressive £44.97bn was spent online in the UK. This means that if your company isn’t online, you're missing out on the opportunity to gain new customers and boost sales!
Here are Piranha's top tips for getting your business online:
1- Invest in a professional website
Nowadays, every business is expected to have a website. It gives customers somewhere to go to buy products online, enquire about services and keep up to date with the latest company news. By having a website, you also get the opportunity to build your brand and reputation, which will undoubtedly increase revenue.
If you want to impress potential and existing customers, you will need to have a website that looks professional and is easy to use. This is why it's a good idea to hire an agency to do the work for you, as they have the skills and experience to complete the job properly. They will also monitor the website so that if there are any problems, they can be resolved as quickly as possible.
2- Get noticed using SEO!
Because there are so many websites out there, it can be difficult to get your company page noticed, which is where SEO comes in! Otherwise known as Search Engine Optimisation, this is the practice of getting your website to rank highly on the results of search engines like Google. This isn’t a process that can be done overnight and is more of a long term investment for your company. To ensure that you get the very best SEO work done on your website, you should hire someone who knows exactly what they're talking about.
3- Create at least one social media account
Social media is becoming increasingly popular with people all over the world. Recent data suggests that the average user spends 1.72 hours on social media each day, which makes up 28% of all online activity. When setting up a social media account, you should first think about which platform is best for your business. Facebook has more than 1.44 billion active users each month so this tends to be a good choice for businesses. Twitter is also a great marketing tool which you can use to grow your network. When using this platform, you will be limited to 140 character Tweets so you will have to keep your messages short and sweet. Google+, Instagram, Pinterest and LinkedIn are other useful sites that you may want to consider when it comes to your social media marketing.
Piranha is a leading marketing agency based in Preston, working with clients from a range of industries, including healthcare, events and telecommunications. If you are looking for someone to handle your online marketing, we can help!
Please contact us on 01772 888 331 or visit the Piranha Solutions website to find out more.