Preston Guild City • How fast is your website?
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Preston Guild City

How fast is your website?

Spedometer with text: How fast is your website?

by Vaishakhi Chhotai-Doshi for WebLeap Solutions Ltd.

We all must have heard the phrase "Speed as they say, kills" when it comes to driving a car but you need to do other things when it comes to your website speed.

In fact, when you have a website that is slow and takes good few seconds extra to load, the search engines tend to penalise you for that. Hence, it is very crucial to check how fast is your website.

Web Leap team has highlighted 4 free tools you can use to test your website's load speed and also receive suggestion on how to make it faster. To brief you, Web Leap Solutions Ltd is a Preston based web agency providing online solutions backed by sound business sense.

Web Leap Solutions is an online marketing and website development agency that blends outstanding technical capabilities with a clear understanding of how businesses really work.

Based in Preston, Lancashire, we offer a comprehensive range of services: website design and development, e-commerce, search engine optimisation, bespoke content management systems, social media, mobile apps, software testing and much more besides.

1. Google Page Speed Insights

A good starting point for measuring website load times is Google Page Speed Insights. To use it, type the URL you want to check into the on-screen box. Press the “analyse” button.

As Google has been making a big push for a faster web, this tool analyses your website’s load speed and provides suggestions on how to improve it, both for desktop and mobile browsers.

While Page Speed Insights does not provide you with your website’s actual load time, it does provide you with a score based out of 100. It then shows you what parts of your site you absolutely need to fix to increase that score, what you should consider fixing, and what you are already doing correctly.

As an added bonus, it provides suggestions for improving your website’s user experience on mobile devices. Bingo!!

2. GTmetrix

GTmetrix is a bit different than the other tools in this list. Instead of providing you with one load score and list of suggested improvements, it provides two.

The resulting report highlights dozens of different aspects of website load times and grades each one from A to F. A traffic light grading system lets you see at a glance which areas of your site work well and which need attention. Each issue is a link which gives more detail when clicked. One useful aspect of this tool is that it ranks the critical issues in order of importance so you know where to start to make the biggest impact.


As it runs your website through both Google’s PageSpeak Insights and Yahoo’s YSlow test, it gives you double the recommendations for improvements. Isn’t that great!

3. Pingdom

Unlike Google’s PageSpeed Insights, Pingdom’s Website Speed Test tool provides you with your website’s actual load time. That’s a bonus!


You can also select what location in the world you’d like to perform your test from. Enter your URL in the on-screen box, press “test now” and you get a report divided into several sections. These include page analysis, a performance grade and a waterfall analysis, helping you identify the most important causes of website slowdown and how to fix them. A waterfall chat shows every element that has loaded on your current page and how long each took to load.
In addition, Pingdom assigns your page a performance grade and makes suggestions on how to improve that grade. You can also see a history of all tests performed for your page on Pingdom.

4. Web Page test

Web page test is the most advanced load speed testing tool on this list.

First off, when setting up your test, you can choose from a large number of locations to perform the test. You can also choose what browser you want to test your site with, including some device-specific browsers such as Chrome.

The Web Page test performs a test on your site twice: a first view and a repeat view. This is incredibly useful for websites with a caching system setup. The first view gives you the web page’s load time without caching, and the repeat view with caching.

In addition, you have a large number of advanced customization options to choose from, including multi-step transactions and content blocking.

But hands down, our favourite feature of WebPagetest is the video capture. During each test, it records your webpage so you can see exactly how your site loads.

Bringing Your Site up to Speed

So what are the actions you need to take once you have discovered your site is slow? Luckily Google Page Speed as well as GTmetrix are very helpful in showing you what is slowing down your page. The items are even rated in terms of difficulty of implementation.

So once you’re using those tools, you’ll have a lot to do! There are quite a few on the list which can be managed by yourself if you have the knowledge and resources. However, it is always advisable to leave technical issues with the experts which will let you concentrate on growing your business. If that’s your next step, simply give us a call on 01772 507118.

It’s up to you how far you go with your optimization. There’s always the perfectionist approach which aims at nothing less than 100%. That’s cool, and a possible killer for your competition in competitive niches. It’s definitely recommended to reach for 80% and higher. Everything below that is not really acceptable.

Page speed matters. Having a fast website is important, and it will become even more important as time goes on. So you need to start monitoring your website’s load time and find ways to improve its speed. These4 tools are the best currently available for just that task.
In the long run Google always rewards sites that care for their visitors, so don’t miss out on that opportunity!

If you would like to discuss in more details about various tools and how to resolve the speed issue of your website, feel free to get in touch with your experts on 01772 508117 or email at info@webleap.co.uk.

Find more on our website as we provide support for start up businesses as well as for established businesses that have outgrown their initial web platforms and now need something extra in order to continue growing.