Preston Guild City • Business Blog Guidelines
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Preston Guild City

Business Blog Guidelines

Guidelines for businesses writing for the Guild City Business Blog.

Aim

This blog has been designed to promote local businesses and organisations, and therefore to further promote what Preston has to offer its residents, visitors, students and investors.

Guidelines

  • Do explain what your business is, what it offers and who is part of it (if relevant).
  • Don’t assume people have heard of you or your business prior to reading this blog.
  • Do keep it concise, relevant and visual.
  • Do include contact details and a web address (if applicable) for further information.
  • Do make it interesting.
  • Don’t include unprofessional or inappropriate language or content matter*.

*The communications team reserve the right to request a re-edit or prevent publication of a blog.

Content Suggestions

  • Advice – establish yourself as an expert in your field.
  • Top tips are always popular!
  • Commentary – are there any current issues or events that relate to your business or sector?
  • Story – is there a human interest story that ties in?
  • Why is your business / organisation located in Preston? What does Preston offer to your business / organisation?
  • What does your business / organisation offer Preston & its residents? How does it add to Preston?

The current advice is to keep your blog under 500 words or over 800.


Happy typing!