The City Living strategy has been commissioned to support and accelerate the delivery of a thriving residential offer in Preston city centre. It seeks to identify the opportunities to promote and develop a range of residential opportunities.
The strategy will set out how to build upon the existing residential offer in the city centre to create a prosperous central population to support the accelerated delivery ambitions of City Deal whilst meeting the broader place making and housing target objectives of the City Centre Plan.
It establishes a residential proposition for Preston city centre and provides recommendations for appropriate delivery mechanisms for new housing schemes and key actions for partners to ensure successful delivery of the strategy. This strategy is supported by a promotional prospectus articulating Preston’s city centre living proposition.